The red soil of the Yamasá Valley was worked for an incredible 20 years to create the rich, spicy blend of the Yamasa series.
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The red, rich soil of the Yamasa Valley posed a challenge for tobacco farmers and master blenders. However, based on the intuition of master blender Hendrik Kelner, the soil was worked intensively for a spectacular 20 years, for example adding nitrate and calcium manually to each plant and then narrowing down the three plants from a possible 30 to be processed. In order to achieve exceptional quality, the cultivation area was reduced from the original 100 hectares to the best 21 hectares.